Yakov Kovalev
Co-Founder of Lead Sniper
A leading B2B marketing agency eliminated manual messaging bottlenecks and automated outreach across multiple client campaigns using CRMChat
Lead Sniper, a specialized B2B outreach agency
founded by experienced IT project leaders, has completed hundreds of lead generation campaigns for CIS companies. The agency focuses on connecting businesses with high-value prospects - typically C-level executives and business owners at companies with $1M+ in revenue.
When Lead Sniper decided to replace their manual, multi-tool workflow with CRMChat's integrated platform, they were able to eliminate context switching and create a unified system for managing their entire outreach process from prospect discovery to deal closure.
Key Results:
100% elimination of context switching between multiple tools
Complete workflow integration from outreach to CRM in one platform
Enhanced reliability compared to their previous custom solution
Streamlined campaign management across multiple accounts
Improved team efficiency with unified analytics and lead tracking
Statistics of the Telegram cold outreach campaign targeting residents of Skolkovo Tech Cluster with $1M+ in revenue, which Lead Sniper used to promote their own services. The sequence consisted of 2 messages with a 1-day delay and a nudge 2 days later.
The Challenge: Fragmented Tools and Unreliable Systems
We spoke with Yakov Kovalev, one of Lead Sniper's co-founders and a former Tech manager at Yandex, about their transformation.
"We had our own solution that wasn't quite satisfying us in terms of reliability and features," Yakov explains. "There was a lot of context switching - it wasn't all executed in one window. It was inefficient."
Before CRMChat, Lead Sniper's workflow involved:
Google Sheets for prospect data management
Desktop Telegram client for manual messaging
Custom scripts for automation attempts
AmoCRM for deal tracking and collaboration
"Everything was scattered across different tools," Yakov continues. "We could have continued developing our own solution further, but it would have been quite complex. When we found CRMChat, it solved exactly what we needed."
The Search: Evaluating Multiple Solutions
Lead Sniper's search for a better solution was thorough and methodical.
"I Googled, asked acquaintances, and compared several solutions," Yakov recalls. "There was CRMChat and some other big professional tool. We also examined open-source solutions, but they required significant customization. Then there were paid solutions - I think one was called Mango or something similar."
The breakthrough came through their network: "Everything was a bit off - not quite right for our specific Telegram goals. Then an acquaintance wrote that CRMChat is a good solution. That was the deciding factor. We went to try it."
Implementation: Complete Process Integration
Primary Use Case: End-to-End Campaign Management
"I use CRMChat primarily for complete outreach," Yakov explains. "I need to create a campaign, import data, set up the campaign, get responses, then manually connect to conversations and close these leads on target actions. Usually, that's a phone call."
The integrated approach allows Lead Sniper to:
Import prospect data from various sources
Create automated sequences with personalized messaging
Distribute campaigns across multiple Telegram accounts
Track analytics for campaign performance
Seamlessly transition from automation to manual conversation
Manage leads within the same ecosystem
Multiple Account Management
"The ability to distribute everything across multiple dedicated accounts" is one of Yakov's most valued features. Lead Sniper runs campaigns across multiple Telegram accounts to scale their outreach while maintaining deliverability.
Unified Analytics and Lead Management
"Third, there's analytics for the campaign", Yakov notes. "And then there's the ability to connect to the manual communication process, to move into dialogue. Plus lead management in the same ecosystem, in one application, right there in the same chat."
The Results: Integrated Workflow Success
Elimination of Tool Fragmentation
The most significant impact has been the integration of workflow. "I use all these components and can't single out one priority feature," Yakov explains. "Rather, the ability to execute this entire job for me is the most valuable thing."
CRMChat eliminated the need to switch between:
Spreadsheets for data management
Telegram for messaging
Separate CRM for lead tracking
Various scripts for automation
Enhanced Reliability and Features
The platform provided the reliability and feature completeness that their custom solution lacked, while requiring no development overhead.
Scalable Campaign Management
Lead Sniper can now manage multiple client campaigns simultaneously with consistent processes and unified reporting, supporting their growth as an agency.
Industry Focus: High-Value B2B Prospects
Target Audience Profile
"We work in B2B outreach, so we essentially focus on audiences that are relevant to our clients, but sometimes we promote our own services with CRMChat", Yakov explains. "Our clients are usually business owners and C-level directors at companies with 1M+ USD in revenue".
This focus on high-value prospects requires:
Personalized messaging at scale
Professional account management to maintain credibility
Reliable delivery systems for consistent outreach
Integrated follow-up processes for qualified leads
Technical Implementation
Campaign Structure
Lead Sniper typically runs campaigns with:
Multiple Telegram accounts per campaign for scale
Automated sequences for initial outreach
Manual takeover for qualified responses
Integrated CRM tracking for deal progression
Platform Integration Benefits
The unified platform allows Lead Sniper to:
Monitor all campaigns from a single dashboard
Track engagement metrics across account farms
Seamlessly transition from automation to personal interaction
Maintain lead context throughout the entire sales process
Key Success Factors
Based on Lead Sniper's experience, B2B agencies should focus on:
Workflow Integration: Choose tools that eliminate context switching rather than adding more complexity to existing processes.
Reliability Over Customization: Sometimes a proven platform delivers better results than custom solutions requiring ongoing development.
Scalable Infrastructure: Invest in systems that can handle account farms and multiple simultaneous campaigns.
Seamless Handoffs: Ensure smooth transitions from automated outreach to manual relationship building.
Looking Forward
"We found CRMChat through our network at exactly the right moment," Yakov reflects. "The platform handles our complete outreach workflow - from campaign creation to deal closure - in one integrated system."
For agencies running complex B2B outreach operations, Lead Sniper's experience demonstrates the value of integrated platforms that eliminate tool fragmentation while providing enterprise-grade reliability and features.
The agency now has a scalable foundation that supports their growth while maintaining the personalized approach their high-value prospects expect.
About CRMChat: CRMChat is a Telegram-native CRM and automation platform designed for teams conducting business development through Telegram.
About Lead Sniper: Lead Sniper is a specialized B2B outreach agency targeting C-level executives and business owners at major companies, with hundreds of successful campaigns across diverse industries.