Serge Borisov
Head of Growth at CRMChat
Master the complete process of creating and launching automated Telegram outreach sequences.
How to Create and Launch a Telegram Outreach Sequence
The Outreach Sequence feature allows you to automate sending a series of personalized messages to a list of Telegram leads. You can find this feature in the main navigation under Outreach > Sequences. This is the perfect tool for running automated follow-up campaigns, lead nurturing, and scaling your communication efforts.
Step 1: Preparing Your Lead Data in Excel
Before creating a sequence, you must prepare your list of leads in a spreadsheet. Ensure your data is clean and formatted correctly for a successful import. Key steps include:
Remove Duplicate Columns: Delete any redundant columns to keep your data clean. For example, if you have two 'First Name' columns, remove one.
Clean Up Unnecessary Data: Remove any columns that are not needed for the outreach sequence.
Ensure a Clear Header Row: The first row of your spreadsheet should contain clear, concise headers. The header for the column containing the prospect's first name (e.g., 'First Name') will be used to create a personalization snippet.
Save as CSV: Once your file is prepared, save it in the CSV (Comma Separated Values) format.
Step 2: Creating a New Sequence
With your CSV file ready, you can now create the sequence in the platform. Navigate to Outreach > Sequences and click the + New sequence button.
Next, you will be prompted to upload your lead list.
Click Select file and choose the CSV file you prepared.From the SELECT A COLUMN WITH USERNAME dropdown, choose the column that contains the Telegram usernames of your leads.The system will show a preview of your data. Verify it is correct and click Continue.
Step 3: Configuring the Sequence and Messages
After creating the sequence, you'll need to configure its settings and add the messages you want to send.
Select Accounts: Click on Accounts to choose which of your connected Telegram accounts will send the messages. You can use all accounts or select specific ones.
Add Your First Message: Click + Add your first message. In the text box, write your initial outreach message. To personalize it, click the snippet icon { } and select First Name. This will insert a placeholder that automatically fills with the recipient's name from your CSV file.
Add Follow-Up Messages: Click + Add message to create follow-ups. You can set a delay for each message (e.g., Wait 3 days and send) to create a timed sequence.
Step 4: Set Sending Limits and Launch
To protect your accounts and ensure good deliverability, it's crucial to set daily sending limits. Navigate to Outreach > Telegram Accounts, click on an account, and find the DAILY LEADS LIMIT field. We recommend starting with a low limit (e.g., 5-10) to warm up your account before gradually increasing it.
Once your limits are set and your messages are ready, return to your sequence and click the Start sequence button. The system will begin sending messages according to your configured schedule.
Tips for a Successful Outreach Sequence
Clean Data is Key: The success of your campaign relies heavily on a well-prepared CSV file. Double-check that names are correct and usernames are valid.
Complete profile for each account by including the real full name, profile description, LinkedIn/website link, and main account tag, if necessary.
Warm Up Your Accounts: Always start with a low daily sending limit (5-10 messages per day) for the first week, and then gradually increase by 2-3 messages every few days up to 25 (our maximum suggestion). This helps build a good sender reputation and avoids restrictions from Telegram.
Purchase Telegram Premium for every outreach account to increase cold message limits.
Monitor Your Stats: Keep an eye on the STATS section within your sequence to track how many messages are sent, read, and replied to. Use this data to optimize your message copy and timing.
By following these steps, you can create, configure, and launch automated Telegram outreach sequences to engage with your leads efficiently. This feature helps you scale your communication while maintaining a personal touch.